About Headed by Samantha Dabbs, the company specialises in professional & financial services PR & marketing, although our experience covers sectors as diverse as consumer products and manufacturing. Samantha is a multi award-winning marketing and PR professional, with strong business leadership credentials and a track record demonstrating creativity, flair and commitment. With more than 18 years experience in professional & financial services, she is a specialist on transactional PR, advising funders, corporate finance advisers, accountants and law firms. Samantha has a deep understanding of the fast-moving dynamics of a business preparing itself for sale/flotation and works with many businesses going through the transaction process. She has held senior roles in professional services organisations including marketing director at a national law firm. As managing editor of the award-winning DAC Reports, she worked with Daily Telegraph business editor Roland Gribben, and was a finalist in the Chartered Institute of Marketing SWOT awards for marketing excellence. Samantha works in partnership with award-winning regional and national business journalists whose skills are regularly harnessed for specialist projects. Dabbs PR & Marketing was formed more than nine years ago, trading until October 2005 as Sam Atkin PR & Marketing.